true north direct primary care
Health Care needs a new direction
More time. Better access. Real relationships. Healthcare centered around you—not the system.
True North Direct Primary Care is redefining primary care by putting patients and their healthcare team back at the center of healthcare.
PRIMARY CARE, DIFFERENTLY.
true north direct primary healthcare
We believed healthcare could be better.
Somewhere along the way, healthcare became more complicated—and less personal.
Appointments got shorter. Waits got longer. Costs became harder to understand…
We believed there had to be a better way.
So we built one.
- MORE TIME
- BETTER ACCESS
- REAL RELATIONSHIPS
- TRANSPARENT CARE
true north direct primary care
Our Story
It started with a shared belief: healthcare could be better.
True North Direct Primary Care began in Hamilton, Montana, with a physician, a nurse, and a shared frustration with what healthcare had become.
Dr. Robert Hart and Wendy Hansen, RN had spent years caring for patients within the traditional healthcare system. They saw dedicated healthcare professionals working harder than ever, yet patients were waiting longer, visits were getting shorter, costs were becoming increasingly difficult to understand, and the relationships at the heart of good medicine were being lost.
They knew there had to be another way.
In 2022, they opened True North Direct Primary Care with a simple idea: put patients and their healthcare team back at the center of healthcare.
What started as one clinic in Montana’s Bitterroot Valley has grown into a community of patients, providers, and team members who believe healthcare can—and should—be different.
And we’re just getting started
Why True North?
More than a name. It’s the direction that guides us.
True north is constant—a fixed point that provides direction when the path ahead isn’t always clear.
That’s what we wanted True North to represent in healthcare.
In a system that can feel complicated, rushed, and difficult to navigate, we believe patients deserve a healthcare team they can trust to help guide the way.
For us, True North represents direction, integrity, authenticity, and an unwavering commitment to doing what’s right for the people we serve.
It’s more than our name.
It’s how we choose to practice healthcare.
Direction
A clear path forward.
Integrity
Doing what's right.
Authenticity
Care built on genuine relationships.
Commitment
Staying true to the people we serve.
It's how we choose to practice healthcare.
The True North Difference
Healthcare built around people—not the system.
We didn’t just change how primary care is paid for. We changed how it feels to receive it.
At True North, we’ve removed many of the barriers that get between patients and their healthcare team—creating more time, better access, greater transparency, and relationships that make better care possible.
MORE TIME
Longer, unhurried visits give us time to listen, understand, educate, and create a plan together.
BETTER ACCESS
Same- and next-day appointments and convenient access to your care team mean getting help when you actually need it.
A TEAM THAT KNOWS YOU
You’re more than a chart or an appointment slot. We build relationships with our patients and understand the bigger picture of their health.
TRANSPARENT COSTS
No surprise bills. Straightforward membership pricing and access to significantly discounted labs, medications, imaging, and more.
CARE THAT GOES BEYOND THE VISIT
Preventive care, acute needs, chronic disease management, and ongoing support—all designed to help you stay well, not simply treat you when you’re sick.
DECISIONS CENTERED AROUND YOU
Without insurance companies directing the primary care relationship, your healthcare decisions stay where they belong—between you and your healthcare team.
The True North Difference
Healthcare built around people— not the system.
Discover Direct Primary Care
A simpler way to get exceptional primary care.
Direct Primary Care removes insurance from the day-to-day primary care relationship.
Instead of copays, complicated billing, and rushed visits, members pay a predictable monthly membership fee for direct access to their healthcare team and comprehensive primary care.
The result? More time. Better access. Transparent costs. And healthcare built around a relationship—not a transaction.
A direct relationship. That's the difference.
true north direct primary care
Ready for healthcare that works differently?
Find the True North location nearest you.